Mio Café & Restaurante
Mio is a coffee and restaurant based in Guatemala City, it is a restaurant with a lot of Guatemalan culture. With very traditional flavors based in the different provinces of the country, and that's the biggest differentiator compared to other cafes in the city. The corporate identity rebrand was focused on a simple stuffs. Minimal, clean, vintage and hipster style, using a pastel color palette to represent the brand, creating a unique isotipo based on the national bird of the country "El Quetzal" for represent all the essence of the brand. And a handwritting font to express the name "mio". This brand speaks by itself and all the visuals only are the complement.
Haus Studios is a photography studio based in Guatemala City, a space where breathe photography and live photography. The name Haus is a single word from the german language to denote "Home". The corporate identity was focused on a simple thing. The box to represent a eternal sweet home, and the colors black and white represent the beginning and the end, a lot of minimal style because the photography is simple, is everything in a minimal expression.
La Barbería Branding
La Barbería is a barber shop based in Guatemala City, it is a place aimed at men, youth and children with a traditional but modern concept, adopting a hipster/retro culture. As part of the graphic solution, we designed an logotype with a film look, like a movie poster. Simple, legible, clean and obviously hipster.