Mio is a coffee and restaurant based in Guatemala City, it is a restaurant with a lot of Guatemalan culture. With very traditional flavors based in the different provinces of the country, and that's the biggest differentiator compared to other cafes in the city.
The corporate identity rebrand was focused on a simple stuffs. Minimal, clean, vintage and hipster style, using a pastel color palette to represent the brand, creating a unique isotipo based on the national bird of the country "El Quetzal" for represent all the essence of the brand. And a handwritting font to express the name "mio". This brand speaks by itself and all the visuals only are the complement.