/identity branding.
Mio is a coffee and restaurant based in Guatemala City, it is a restaurant with a lot of Guatemalan culture. With very traditional flavors based in the different provinces of the country, and that's the biggest differentiator compared to other cafes in the city.​​​​​​​
The corporate identity rebrand was focused on a simple stuffs. Minimal, clean, vintage and hipster style, using a pastel color palette to represent the brand, creating a unique isotipo based on the national bird of the country "El Quetzal" for represent all the essence of the brand. And a handwritting font to express the name "mio". This brand speaks by itself and all the visuals only are the complement. 
more info: proyectosalef@gmail.com
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